• 27.3%

  Lift in Ad Recall vs campaign benchmarks

• 28%

  Higher TopView VTR vs. benchmarks

• 6.4%

  Lift in Brand Favourability

Inspiring consideration for a new demographic with TopView, Top Feed and Creators

• 5.2%

  higher Intent lift (vs. 0.4% US benchmark)

• 8.2%

  higher Preference lift (vs. 0.6% US benchmark)

• 0.6%

  higher CTR (vs. 0.4% Pulse benchmark)

Partnering with TikTok creators to authentically join football culture in America

• 6.6%

  Lift in Store Visits

• €1.66

  Cost per Incr. visit

• +56k

  Incremental Visits

How a high-impact holiday campaign and advanced location measurement helped McDonald's Netherlands drive 56,000+ Incremental restaurant visits.

• 17%

  higher ROAS vs. existing benchmarks

• 16.2%

  lift in Ad Recall

• 5.7%

  lift in Brand Favourability

Powering full-funnel performance with Pulse and Smart+

• 90%

  TA Reach

• 77M

  Video Views

• 10M

  Clicks

Turning Ramadan into a full-funnel growth engine on TikTok

• 7.8%

  lift in ad recall

• 5.26%

  incremental lift in in-app searches

• 18.35%

  more incremental lift in app installs

Demonstrating TikTok's ability to boost app installs while delivering measurable brand impact with a Unified Lift Study

• 2.1x

  ROI from branding campaign vs. LiveRamp benchmark

• 3.4x

  sales uplift on product level

Learn how Knorr partners with REWE to quantify how a TikTok social-first approach drives demand through brand metrics and converts this into incremental business growth.

• +11.8%

  ad recall

• 8.5M

  unique users reached

• 6,662

  leads at £1.69 CPL

Learn How Carolina Herrera Launched ‘La Bomba’ with an Integrated Creator and Media Partnership on TikTok

• 28M

  total impressions

• 29K+

  total purchases

Leveraging Smart+ Catalog automation and Instacart integration to drive measurable, incremental grocery sales on TikTok.

• 62.5M

  video views

• 3.2M

  unique users

• 212K

  video views at 100%

Reimagining banking for an entertainment-first platform

• 10.9%

  Ad Recall lift

• 5.0%

  Awareness lift

• 4.0%

  Purchase Intent lift

Partnering with TikTok and Instacart to seamlessly connect discovery to purchase during the playoff and Big Game window

• +4.1pp

  Ad Recall and +5.2pp Brand Familiarity in a highly competitive festival environment

• +76%

  higher VTR 2s vs benchmark and 2x higher VTR 6s vs benchmark

• +14.6%

  VTR 6s on TopView placements during peak festival moments

How Maybelline brought festival culture to life on TikTok